Assist is a company, made up of sports fans, that assists athletes, leagues and creators to entertain fans.
Vision
Our vision is to celebrate sports and enhance fan engagement such that sports is the most inspirational and entertaining part of people’s lives.
Mission
Our mission is to enable creator-driven alternate broadcasts for every live sporting event on TV.
Values
We are a hardworking, playful and fearless TEAM. We are always preparing for what is next so that we can seize our chance to create the future. Our core values are:
Fan Focus
“The fans are the people that matter. You’ve got to know how to treat them, have them on your side.” - Bill Shankly
Fans come first, second and third. Creators (athletes, leagues, announcers) come next.
Hard Work
“No one has ever drowned in sweat.” - Lou Holtz
We work. Hard.
Long-Termism
“You start with where you want your game to be, what will make your game most unstoppable or hard to deal with, and now you work backward from there … it’s the consistency of the work. Monday, get better. Tuesday, get better, Wednesday, get better, and you do that over a period of time, not like one month or two months. It’s three, four, five, six, seven, eight, nine, ten years. And then you get to where you want to go … it’s step by step. One foot in front of the other. Get better. Every single day.” - Kobe Bryant
We work backwards, daily, from a long-term focus.
Humble Enablers
“That’s what my whole life has been: assisting others.” - Magic Johnson
We are enablers in the office and business. We see value not in our individual contribution but in our aggregate contribution. We think athletes are more than just athletes. They are emblems of human achievement and reflect us at our most virtuous. We assist them in entertaining the masses, knowing that we are assisting their greatness and not the other way around. The same is true with respect to us and our creators – we give them a platform to share their unique voices.
Total Teamwork
“In my teams, the goalie is the first attacker, and the striker the first defender.” - Johann Cruyff
We operate within an ecosystem. We should know, not because of communication, but because of our constant learning, how colleagues, creators and leagues operate in order to create the most harmonic outcomes. Our teamwork is built on context, not communication.
Joga Bonito
“Enthusiasm is everything. It must be taut and vibrating like a guitar string.” - Pele
Work should be playful and fun if it is to be creative and fresh.
Think BIG
“Skate to where the puck is going, not where it has been.” - Wayne Gretzky
Always look for white space and new possibilities. See the full field, the bigger picture.
Perserverance
“Enjoy the suffering.” - Rafael Nadal
We don’t expect things to be easy. We relish the moment and the road ahead.
Preparedness
“You’re not supposed to be here; come out of nowhere.” - Lebron James
Rise to the occasion. Think as if you are the CEO. Be ready to be called upon.
Fundamentals First
“The minute you get away from fundamentals–whether its proper technique, work ethic, or mental preparation–the bottom can fall out of your game, your schoolwork, your job, whatever you’re doing.” - Michael Jordan
We look at things from fundamentals and focus on planting deliberate seeds for success.
Speed Kills
“If everything seems under control, you’re not going fast enough.” - Mario Andretti
We push limits and accept the resulting discomfort.
Fearlessness
“I’ve failed over and over and over again in my life. And that is why I succeed.” - Michael Jordan
Failure is just the middle of our story. Make it old.
