Assist is a livestreaming social media platform for creators calling live sports. Imagine watching a game and choosing a creator to replace the announcer — taking sides, adding more edge and passion to the experience.
We let creators call any game from their couch. Then, we help fans sync the creator streams perfectly with the game on TV.
Founding Story
Every kid dreams of being in sports. They play alone in the yard or driveway practicing while also doing play-by-play for their storybook championship victory.
Over time, fans grow deeper in love with sports but their personal dreams fade. For me, that dream came back to life while watching the 2015 NBA Finals while studying for exams. I didn’t want to miss too much of the action, so I turned the TV volume down low. I could still see the game. I could still hear the crowd. But the announcers were unnoticeable.
Holy Havlicek! What if you could always watch sports like this? What if you could even listen to a different announcer?
This was 2015. Streaming was only something you did for movies on Netflix, the creator economy hardly existed, sports gambling was illegal and the ManningCast co-hosts were still wearing pads.
For a decade the concept gnawed at me. Then the world changed …
EURO-eka! In 2024, after talking with my sports-addicted friend about the AI-revolution, we realized … the dream was possible. The creators, the streams, the technology. So, like kids playing hoops in the driveway, we’re dreaming again.
But instead of us doing play-by-play for games in our driveways, we built Assist. Now we’re letting ANYBODY, ANYWHERE call ANY game on TV.
And while we think we’re creative, funny, knowledgeable and obsessed sports fans, our instinct says that you are even more-so. So what are you waiting for?!?!
Join us on Assist and help us change the game!